Because it's all about Labels, right?
George scrambles out of his chair so as to get his coat on. The woman at the next table in the coffee shop starts to make small talk as I assist the children into their coats, hats, mittens, scarves, etc, etc,etc.
"Those are nice overalls you have there."
George looks down at his blue corduroy tummy. "They have a pocket for my lego guy," he says, indicating the bib pocket.
"Do you know what kind of overalls they are?" she asks.
"Blue!" George knows all his colours, basic shapes, the numerals from 0 - 9, the days of the week, a lot of letters, and can count to twenty-nine. He is proud to display his prowess.
"Yes, they are blue. But that's not all. Those are OshKosh overalls," she says, pointing to the label on the bib. "See these words? They say 'OshKosh'."
George looks down. "Those words?"
"Yup. They say 'OshKosh'. Can you say 'OshKosh'?"
Oh, save me. Can you say brand-conscious? Happily by then we're ready to leave. George is directed to say goodbye to the nice lady. (Quick, George! Say goodbye quick! Before she says anything even sillier.)
And we wonder why kids care about this stuff so early...